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Introduction to Advertising Media

Autoren

Jim Surmanek

Buchbewertung

4,0(4)Abgeben

Parameter

Marketing & PR

Mehr zum Buch

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.