Masterful Marketing

Autor*innen

• Alan Weiss

Parameter

• 240 Seiten
• 9 Lesestunden

• Business & Management
• Handel

Mehr zum Buch

This guide offers an expansive look at effective marketing strategies essential for success in today’s competitive landscape. It draws on extensive case studies and research to provide practical insights valuable for marketers at any level or sector, emphasizing a value-based approach. Readers will learn to identify and target customers, platforms, and methods that yield the highest returns. In the current marketing environment, personal branding, relationship-building, and shared expertise can elevate one from obscurity to sought-after expert status, heavily relying on the effectiveness of value-driven marketing. Co-authors Alan Weiss and Lisa Larter combine their extensive experience to deliver practical advice and research-based insights. Weiss contributes decades of consulting and entrepreneurial wisdom, while Larter offers her expertise as a digital marketer and strategist. The evolution of social and technological landscapes has drastically changed marketing dynamics. In the past, substantial investments could ensure visibility for campaigns or branding. Today, with social media's rise and traditional media's decline, marketing platforms have become more accessible yet fiercely competitive. To cut through the noise and attract customers, marketers must adopt the value-based strategies outlined in this guide.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Paperback