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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Publikation
Buchkauf
Marketing Research: Methodological Foundations, Gilbert A. Churchill, Gilbert A. Churchill
- Sprache
- Erscheinungsdatum
- 1995
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- Titel
- Marketing Research: Methodological Foundations
- Sprache
- Englisch
- Autor*innen
- Gilbert A. Churchill, Gilbert A. Churchill
- Verlag
- Dryden Press
- Verlag
- 1995
- ISBN10
- 0030983665
- ISBN13
- 9780030983665
- Kategorie
- Marketing & PR
- Beschreibung
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.