Buyology: How everything we believe about why we buy is wrong

Autoren

• Martin Lindstrom

Parameter

• 272 Seiten
• 10 Lesestunden

• Psychologie
• Sachliteratur
• Sozialwissenschaften
• Wirtschaft
• Wissenschaft

Mehr zum Buch

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Hardcover