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Competition Demystified

Autor*innen

Bruce C. N. Greenwald
Judd Kahn

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4,3(1507)Abgeben

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416 Seiten
15 Lesestunden

Business & Management
Finanzen
Handel
Ökonomie
Sachliteratur

Mehr zum Buch

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.