Das Buch ist derzeit nicht auf Lager

Sensemaking

Autoren

Christian Madsbjerg

Buchbewertung

4,3(523)Abgeben

Parameter

Philosophie
Psychologie
Sachliteratur
Wirtschaft
Wissenschaft

Mehr zum Buch

At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience--and not just the vehicle itself. In Sensemaking , Christian Madsbjerg explains with depth and structure how this is done. Mark Fields, president and CEO, Ford Motor Company