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Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
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- Titel
- Guerrilla Marketing
- Sprache
- Englisch
- Autor*innen
- Jay Conrad Levinson
- Verlag
- Addison-Wesley
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Kategorie
- Marketing & PR
- Beschreibung
- Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.