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The Predictive Postcode

The Geodemographic Classification of British Society

Autor*innen

Richard Webber
Roger Burrows

Parameter

328 Seiten
12 Lesestunden

Informatik & Programmierung
Technik & Maschinenbau

Mehr zum Buch

The book conducts an empirical investigation into the competitive landscape between academic social research and the commercial sector, particularly focusing on advancements in technology and big data. It explores how these elements affect the ability to classify, profile, and understand human behavior, raising questions about the efficacy and relevance of traditional academic methods in a rapidly evolving data-driven environment.