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Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Buchkauf
Global Brand Strategy, Nirmalya Kumar
- Sprache
- Erscheinungsdatum
- 2018
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- (Paperback)
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- Titel
- Global Brand Strategy
- Sprache
- Englisch
- Autor*innen
- Nirmalya Kumar
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- ISBN10
- 1349956996
- ISBN13
- 9781349956999
- Kategorie
- Wirtschaft
- Beschreibung
- Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.