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This book presents the pleasure phenomenon as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
Buchkauf
The Ultimatum of Pleasure, Arsen Dallakyan, Karlen Dallakyan
- Sprache
- Erscheinungsdatum
- 2017
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- (Hardcover)
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