Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Autor*innen

• Annette Simmons

Parameter

• 234 Seiten
• 9 Lesestunden

• Marketing & PR
• Persönlichkeitsentwicklung

Mehr zum Buch

Reveals how to use storytelling to capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. This book provides the tools you need to get your message across - and connect successfully with any audience.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Hardcover