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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
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- Titel
- Market-based management : strategies for growing customer value and profitability
- Sprache
- Englisch
- Autor*innen
- Roger J. Best
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2004
- ISBN10
- 013008218x
- ISBN13
- 9780130082183
- Kategorie
- Wirtschaft
- Beschreibung
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.