Structured Creativity

Autor*innen

• Tim Sauber

Parameter

• 227 Seiten
• 8 Lesestunden

• Wirtschaft

Mehr zum Buch

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Paperback