Design for the Mind:Seven Psychological Principles of Persuasive Design

Autor*innen

• Victor S. Yocco

Parameter

• Design
• Kunst & Kultur
• Psychologie
• Sachliteratur
• Technologie, technik

Mehr zum Buch

Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Paperback