Marketing and Sales Strategies

Autor*innen

• Carina Lang

Parameter

• Wirtschaft

Mehr zum Buch

The growing economic pressure on companies, based on globalization and the steady development of new communication technologies, encourages improvements in all sectors. Therefore also the marketing and sales departments need to secure and optimize their performances, by increasing customer retention. Customer retention was defined and key criteria, as well as their level of impact were identified. In conclusion, a connection between different strategies in marketing as well as sales models, and the creation of customer retention was drawn.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Paperback