Business Essentials Marketing Principles

Autor*innen

• BPP LEARNING MEDIA.

Parameter

• Wirtschaft

Mehr zum Buch

BPP Learning Media's Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a wide range of degree programmes or as background reading and reference materials for the particular subject areas on a multitude of business related courses. The Course Books cover Edexcel's current guidance for the Higher Nationals in Business. This book discusses topics on the concept and process of marketing; segmentation, targeting and posititioning; the extended marketing mix; market segments and contexts

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Paperback