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In this superb book, through a series of case studies and insightful analyses, Chadha and Husband highlight new marketing tools that companies are successfully implementing to create and build the luxury cult. This is a must- read book for executives who want to build their luxury brands in the booming Asian markets. Sunil Gupta, Professor of Marketing, Harvard Business School
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The Cult of the Luxury Brand, Radha Chadha
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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