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Adaptive Marketing
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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
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Adaptive Marketing, Norman Johnston
- Sprache
- Erscheinungsdatum
- 2015
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- Titel
- Adaptive Marketing
- Sprache
- Englisch
- Autor*innen
- Norman Johnston
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- ISBN10
- 1137462922
- ISBN13
- 9781137462923
- Kategorie
- Wirtschaft
- Beschreibung
- Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.