Mehr zum Buch
"E-Commerce 2015"" is intended for use in undergraduate and graduate e-commerce courses in any business discipline. "" ""The market-leading text for e-commerce "This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning ExperienceThis program will provide a better teaching and learning experience--for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Buchkauf
E-Commerce 2015, Kenneth C. Laudon
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
Lieferung
- Gratis Versand in ganz Deutschland!
Zahlungsmethoden
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