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Publishing for Profit

Successful Bottom-Line Management for Book Publishers

Autor*innen

Thomas Woll

Buchbewertung

4,1(52)Abgeben

Parameter

384 Seiten
14 Lesestunden

Mehr zum Buch

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.