Strategic Planning for Public Relations

Autor*innen

• Jack Canfield

Parameter

• 254 Seiten
• 9 Lesestunden

• Lehrbücher
• Sozialwissenschaften
• Universitätslehrbücher

Mehr zum Buch

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Paperback