The Brand Strategist's Guide to Desire

Autor*innen

• Hannah Simpson

Parameter

• Wirtschaft

Mehr zum Buch

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Hardcover