Tribal Marketing, Tribal Branding

Autor*innen

• Brendan Richardson

Parameter

• Wirtschaft

Mehr zum Buch

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Hardcover