Hemann

Autor*innen

• Chuck Hemann
• Ken Burbary

Parameter

• Business & Management
• Handel
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

Why hasn't all that data provided a significant competitive advantage? The answer is simple: it hasn't been fully utilized, and neither have your competitors. Digital marketing analytics can be challenging, but it's entirely achievable and presents immense opportunities. Chuck Hemann and Ken Burbary guide you in breaking down the complexities, solving each aspect, and creating a seamless system for transforming data into actionable insights. You'll learn to scope out your needs, select the right tools, and accurately measure metrics to extract maximum value from your digital data, impacting areas from R&D to CRM and social media marketing. Prioritization is key; you can't analyze everything, so focus on crafting experiences that resonate with customer needs and behaviors. Measure true social media ROI, including sales, leads, and customer satisfaction, while tracking performance across all social media channels. Utilize "listening data" for more than just marketing—apply it to strategic planning, product development, and HR. Optimize web and social content in real time, implement advanced measurement tools, and integrate paid and social data for enhanced value. Maximize insights from surveys and focus groups, concentrating your marketing and social media investments where they will yield the greatest returns.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Paperback