Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Autor*innen

• Brendan Richardson

Parameter

• 195 Seiten
• 7 Lesestunden

• Wirtschaft

Mehr zum Buch

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Paperback