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Autor*innen

• Niraj Dawar

Parameter

• 228 Seiten
• 8 Lesestunden

• Führung
• Handel und Verkauf
• Management
• Sachliteratur
• Wirtschaft

Mehr zum Buch

States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Hardcover