Marketing for Scientists

Autor*innen

• Marc J. Kuchner

Parameter

• 236 Seiten
• 9 Lesestunden

• Sachliteratur
• Schule
• Wissenschaft

Mehr zum Buch

Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback