Defending Your Brand

Autor*innen

• Tim Calkins

Parameter

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback