Basic Marketing Research

Autor*innen

• Alvin C. Burns

Parameter

• 391 Seiten
• 14 Lesestunden

• Bildung
• Handel und Verkauf
• Marketing & PR
• Wirtschaft

Mehr zum Buch

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers. The third edition provides an improved software package-XL Data Analyst(TM)-and includes more information on qualitative research.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback