Basics Advertising 03: Ideation

Autor*innen

• Nik Mahon

Parameter

• 184 Seiten
• 7 Lesestunden

• Handel
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback