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Corporate Communication

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Paul A. Argenti

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Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Corporate Communication, Paul A. Argenti

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Erscheinungsdatum: 2012
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Titel: Corporate Communication
Sprache: Englisch
Autor*innen: Paul A. Argenti
Verlag: McGraw-Hill Education
Erscheinungsdatum: 2012
Einband: Paperback
ISBN10: 0073403172
ISBN13: 9780073403175
Schlagwörter: Sachliteratur, Wirtschaft, Handel und Verkauf, Kommunikation
Bewertung: 3,55 von 5 Sternen
Beschreibung: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.