The Economist: Marketing

Autor*innen

• Patrick Forsyth

Parameter

• 240 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

• Sprache: Englisch
• Erscheinungsdatum: 2009
• Einband: Paperback