Private Label Strategy

Autor*innen

• Nirmalya Kumar

Parameter

• 270 Seiten
• 10 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Hardcover