In Defense of Negativity

Autor*innen

• John G. Geer

Parameter

• Politik
• Politikwissenschaft
• Sachliteratur

Mehr zum Buch

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback