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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Buchkauf
Branded Entertainment, Jean-Marc Lehu
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Hardcover mit Umschlag)
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- Titel
- Branded Entertainment
- Sprache
- Englisch
- Autor*innen
- Jean-Marc Lehu
- Verlag
- Kogan Page Publishers
- Erscheinungsdatum
- 2007
- Einband
- Hardcover mit Umschlag
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Kategorie
- Wirtschaft
- Beschreibung
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.