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Killing Giants

Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Autor*innen

Stephen Denny

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3,7(81)Abgeben

Parameter

256 Seiten
9 Lesestunden

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Stephen Denny emphasizes that smaller brands can effectively compete against industry giants by leveraging their agility and willingness to innovate. He suggests that being the underdog offers unique advantages, allowing these "giant-killers" to implement bold strategies and adapt quickly, unlike larger competitors who may struggle with inertia. This perspective encourages brands to embrace their size as a strategic asset, enabling them to thrive in competitive markets.