Cross-Media Promotion

Autor*innen

• Jonathan Hardy

Parameter

• Film
• Hobby & Freizeit
• Journalismus
• Kunst & Kultur
• Sozialwissenschaften

Mehr zum Buch

"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback