The Political Marketing Revolution

Autor*innen

• Jennifer Lees-Marshment

Parameter

• 272 Seiten
• 10 Lesestunden

• Sachliteratur

Mehr zum Buch

'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .

• Sprache: Englisch
• Erscheinungsdatum: 2004
• Einband: Paperback