Online Brand Communities

Using the Social Web for Branding and Marketing

Autor*innen

• Francisco J Martinez-Lopez
• Rafael Anaya-Sanchez
• Rocio Aguilar-Illescas
• Sebastian Molinillo

Parameter

• 261 Seiten
• 10 Lesestunden

• Wirtschaft

Mehr zum Buch

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Hardcover