Das Buch ist derzeit nicht auf Lager
Parameter
Kategorien
Mehr zum Buch
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Buchkauf
Online Brand Communities, Francisco J Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
- Sprache
- Erscheinungsdatum
- 2015
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Online Brand Communities
- Untertitel
- Using the Social Web for Branding and Marketing
- Sprache
- Englisch
- Autor*innen
- Francisco J Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
- Erscheinungsdatum
- 2015
- ISBN10
- 3319248243
- ISBN13
- 9783319248240
- Kategorie
- Wirtschaft
- Beschreibung
- This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.