When Digital Becomes Human

The Transformation of Customer Relationships

Autor*innen

• Steven Van Belleghem

Parameter

• 208 Seiten
• 8 Lesestunden

• Handel und Verkauf
• Management
• Sachliteratur
• Technologie, technik
• Wirtschaft

Mehr zum Buch

Exploring the integration of digital technology and human touch, this book emphasizes enhancing consumer satisfaction by merging digital services with personal experiences. It highlights how adding emotional depth to digital interactions can lead to more meaningful connections and improved outcomes for consumers.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover