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Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
Buchkauf
Martketing: The Heart and Brain of Branding, Javier Sanchez Lamelas
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Martketing: The Heart and Brain of Branding
- Sprache
- Englisch
- Autor*innen
- Javier Sanchez Lamelas
- Verlag
- LID Publishing
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- ISBN10
- 1910649864
- ISBN13
- 9781910649862
- Kategorie
- Wirtschaft
- Beschreibung
- Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.