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The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees--a recipe for disaster. Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster. Michael Farmer's Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising--marketers and agencies alike."
Buchkauf
Madison Avenue Manslaughter, Fabio Ferracchiati, Donald Farmer, Robert E. Walters, Robert Rae, Michael Coles
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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