Bernard Shaw and Modern Advertising

Prophet Motives

Autor*innen

• Christopher Wixson

Parameter

• 181 Seiten
• 7 Lesestunden

• Kunst & Kultur
• Lehrbücher
• Sonstige Lehrbücher
• Theater
• Über Literatur

Mehr zum Buch

This book explores how Bernard Shaw's involvement in promotional campaigns shaped his public persona, 'G.B.S.', through innovative marketing strategies. It highlights the intersection of literature, politics, and advertising, analyzing how Shaw's self-promotion influenced modern advertising and celebrity marketing techniques.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Hardcover