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This textbook merges industry experience with academic insight, offering a practical seven-step marketing planning approach. It features a systematic guide, managerial perspective, and coverage of contemporary topics like branding and social media, supported by real brand mini-cases and extensive online resources for instructors.
Buchkauf
Marketing Communications, Larry Percy, Lars Bergkvist, John R. Rossiter
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing Communications
- Sprache
- Englisch
- Autor*innen
- Larry Percy, Lars Bergkvist, John R. Rossiter
- Erscheinungsdatum
- 2018
- Einband
- Hardcover
- ISBN13
- 9781526438645
- Kategorie
- Wirtschaft, Rechtswissenschaft, Lehrbücher
- Beschreibung
- This textbook merges industry experience with academic insight, offering a practical seven-step marketing planning approach. It features a systematic guide, managerial perspective, and coverage of contemporary topics like branding and social media, supported by real brand mini-cases and extensive online resources for instructors.