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This doctoral thesis explores why some fitness club members in Germany rarely use their memberships despite ongoing fees. By integrating economic and social science theories, it examines non-consumption behavior and its implications for both fitness club managers and consumers, offering insights for better management and cost-efficient behavior.
Buchkauf
A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs, Maren Mueller
- Sprache
- Erscheinungsdatum
- 2012
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- (Paperback)
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