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"An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.
Buchkauf
An Introduction to Franchising, Robert Webber
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- An Introduction to Franchising
- Sprache
- Englisch
- Autor*innen
- Robert Webber
- Verlag
- Macmillan Education
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- ISBN13
- 9780230361645
- Beschreibung
- "An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.