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The Principles of Retailing Second Edition offers an updated and engaging introduction to retail management for students. It addresses key industry changes, including online retail growth and new technologies. Enhanced with new chapters on offshore sourcing and CSR, it also features revisions on critical topics like e-tail logistics and retail branding.
Publikation
Buchkauf
Principles of Retailing, Christopher Moore, Suzanne Fernie, John Fernie
- Sprache
- Erscheinungsdatum
- 2015
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- Titel
- Principles of Retailing
- Sprache
- Englisch
- Autor*innen
- Christopher Moore, Suzanne Fernie, John Fernie
- Verlag
- Taylor & Francis
- Verlag
- 2015
- Einband
- Paperback
- ISBN13
- 9781138791954
- Beschreibung
- The Principles of Retailing Second Edition offers an updated and engaging introduction to retail management for students. It addresses key industry changes, including online retail growth and new technologies. Enhanced with new chapters on offshore sourcing and CSR, it also features revisions on critical topics like e-tail logistics and retail branding.