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Focusing on the conceptualization, design, and management of services, this book offers a comprehensive exploration of the multi-dimensional aspects of services marketing. It delves into the complexities of service delivery and the unique challenges faced in the service industry, providing valuable insights for effective service management.
Buchkauf
Services Marketing and Management, Audrey Gilmore
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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