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This study explores Greenwashing, a marketing strategy linked to the greenhouse effect and global warming. The author analyzes companies' motivations for adopting eco-friendly practices and emphasizes the role of IT in measuring environmental performance. It aims to identify Key Ecological Indicators (KEIs) and develops a framework for business processes through a case study.
Buchkauf
Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators, Martin Knura
- Sprache
- Erscheinungsdatum
- 2013
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- (Paperback)
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