Wir senden dir das abgebildete Buch

Principles of Marketing, Global Edition

Autoren

Philip Kotler
Gary Armstrong

Parameter

Handbücher und Anleitungen
Handel und Verkauf
Lehrbücher
Sachliteratur
Wirtschaft

Mehr zum Buch

"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."